by Nazan Ünlütürk | Apr 19, 2017 | Free to Play, Hints and Tips, Soft launch
Despite huge potential rewards, working in mobile remains challenging for developers and publishers. Crowded app stores and high UA costs mean that carrying out a successful soft launch is more important than ever. Before committing a marketing budget to your next...
by Nazan Ünlütürk | Feb 10, 2017 | ChilliConnect, Free to Play, Hints and Tips
Retention is arguably the number one early indicator of potential free to play success.The longer players are actively engaged with your game the more likely they are to become paying players, so if you are unable to retain players your revenue potential will plummet....
by Nazan Ünlütürk | Sep 26, 2016 | Free to Play
A long-time staple of Japanese free-to-play games, Gacha monetisation has proven to be one of the main talking points in the mobile development scene throughout the last few years. As a method which puts surprise, luck mystery and intrigue at the centre of the...
by Nazan Ünlütürk | Aug 30, 2016 | Free to Play, Hints and Tips
If you’re looking to make a mark in mobile development chances are you’ll be considering how to implement competitive play in your game. Competition is one of the best ways to boost retention and keep your players engaged and can be delivered via a number of direct...
